India is rapidly developing into one of the economic success stories of the twenty-first century with a rate of GDP growth which could see it become one of the world’s three largest economies within twenty years or so. India is much more than just an outsourcing destination – it is a country with a consumer base of more than 1.3 million people with a large middle class which is affluent, aspirational and internationally-oriented.
Global Business Culture runs India cultural awareness training programmes for clients from several different sectors who have a range business interests in India but who all need to understand how cultural norms in the country can impact on business relationships. We deliver India cultural awareness training courses at all levels within our client-base and in multiple global locations – including India.
Our clients have a variety of interests in India and we develop programmes to meet differing specific needs. Typical clients tend to have interests in India in the following areas:
India has long been known as the outsourcing capital of the world in several sectors – especially Tech and IT. Our clients tend to work with large teams in India either in wholly-owned ‘captive’ operations or with outsourced, third party partners. Regardless of which model is in operation, cultural differences and misunderstandings are common and, if left unchecked, can create major inefficiencies which can threaten the viability of the whole process.
Global Business Culture has over fifteen years’ experience working on India off-shoring projects – helping clients improve the interface between India and the home teams. We work both in the West and in India and have a unique understanding of the dynamics of the cultural nuances inherent in such relationships.
Although India has not been seen as a supply-chain destination in the same way that China has, it is starting to develop a solid reputation in several non-IT related areas such as advanced manufacturing, telecoms and automotive. India could be the ‘next big thing’ with its massive pool of highly educated people and a cost base substantially lower than some of its Asian competitors.
Global Business Culture runs India cultural awareness training programmes designed to help clients understand the mindset of potential supply chain partners in order to help them make more informed decisions over partner selection and then ensure an effective ongoing relationship can be established.
More and more companies are opening subsidiaries in India whose focus is solely on developing and exploiting the rapidly developing internal Indian market for goods and services. Clients work across sectors as diverse as financial services, consumer goods and health care – India really has consumer demand across just about every sector you could mention.
Building an effective and profitable subsidiary in India demands a degree of understanding around consumer psychology and potential employee expectations. Global Business Culture runs highly practical India cultural awareness training programmes designed to help clients understand India at both a strategic level and at a tactical level.
Unfortunately, we have seen several organisations enter the India market and then crash and burn quite quickly. They have entered India with little or no understanding of the cultural complexities of that vast country and have often tried to ‘pick and pack’ approaches which have worked in other international markets. India is different – think of it more as a continent than a country.
Before entering India, you need to understand the landscape and Global Business Culture runs India cultural awareness training programmes to help clients do just that. We want to help clients understand what they are likely to find in India and suggest ways of developing a successful market entry plan.
In order to help our clients, navigate the complex cultural landscape of India we have developed several practical and effective cultural awareness training programmes.
This programme is designed to help senior leadership explore how a better understanding of Indian business culture can ensure that their strategy is aligned to an Indian reality. Strategy sometimes lacks a real understanding of how cultural challenges might impact and this is particularly relevant to areas such as timescales and investment.
Our practically-focused India cultural awareness training programmes are designed to help India-facing colleagues understand the key drivers and expectations of the people they meet from India. The courses dive into some key India business concepts and relate them to day-to-day issues which can be of immediate use in a complex business environment.
Although English is widely spoken in India this does not mean that communication is straightforward or that miscommunication does not occur. Quite the contrary – the fact that there is often a common language can lead people into a false sense of security. Indian communication styles are closely linked to Indian cultural norms and an understanding of these issues and how to address them is vital.
Don’t look to enter the Indian market before you’ve explored the cultural norms of the country. Far too many of our clients jump into India with little understanding only to suffer reverses and setbacks – then they come to us and ask: ‘what went wrong?’ Our India market entry programme is designed to help you develop a well thought-through and sustainable approach to India which is based on an understanding of the country rather than on hope.
If you are looking to develop your cultural understanding of India and improve your effectiveness as a result, please contact us for an initial discussion.
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