Germany is Europe’s largest and most powerful economy with a thriving domestic consumer base and a vibrant export market. German companies often lead the world in terms of innovation and design – especially in areas such as advanced manufacturing, automotive and chemicals. Many of our clients have deeply embedded interests in Germany and need to collaborate effectively in that country with colleagues, clients and other stakeholders.
As with all countries, Germany has a distinct business culture which underpins the way things are done in a work-related environment and which needs to be thoroughly understood in order to ensure effective collaboration.
Global Business Culture runs Germany cultural awareness training courses on a regular basis, and, in our experience, clients tend to have a variety of business interests in Germany which roughly fall into the following categories:
The companies which have been acquired by a German parent company usually want to look at developing a greater level of understanding of the key business drivers of contacts back at their new Head Office in Germany. They want to be able to persuade and influence senior leaders in their parent company in a way which allows them to continue to develop their business in the way they feel is best for the business in their home market – rather than being guided by people they think might not fully understand their objectives.
As a manufacturing hub many businesses rely heavily on supply chains which are located in Germany. The relationship with these supply chain contacts in Germany therefore becomes vital for their operational efficiencies and people realise that a good understanding of the German approach to business can help them improve their overall business effectiveness.
Many of our clients have long-standing German subsidiaries and want to ensure that they are operating with maximum effectiveness in their dealings with German colleagues. A better understanding of German business culture is an essential step in this process.
Germany is an enormous market with a highly educated, affluent consumer base. Therefore, Germany is obviously an attractive market for foreign investors. Any successful market entry strategy in relation to Germany should start with acquiring a good understanding of the cultural drivers and expectations of German clients, colleagues and other stakeholders.
In order to help our clients succeed in Germany we have developed a number of practical and effective Germany cultural awareness programmes.
This Germany cultural awareness training session is designed to help senior leadership explore how a deeper knowledge of German business culture can enable them to align their strategy to the reality on the ground. Strategy often lacks a deeper understanding of how cultural differences might impact on the implementation of that strategy and particularly on timescales and investment decisions.
This Germany cultural awareness training programme is designed to ensure that Germany-facing employees at all levels understand the drivers and expectations of their counterparts in Germany. The course explores some key German business concepts and approaches to business situations and links them to the practical day-to-day issues people are likely to face.
Many of our clients come to us and ask us to help develop their German business development plans before they start to make any significant decisions about Germany. An effective Germany market entry strategy needs understanding, knowledge and quality research. We help clients at all stages and often kick this process off by running a Germany market entry strategy session.
If you are looking to improve your cultural understanding of Germany and improve your effectiveness as a result, please contact us for an initial discussion.