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Selling in China – what works and what doesn’t

Like all markets, China plays by its own rules.  Some sales approaches that work well in your own country might completely fail in a market as unique as China – on the other had some might work really well.  So, is it just a question of trying everything that works at home and analysing the results to determine what the best approach might be in China or are there any sales techniques that are generally better regarded than others?

Here’s a quick overview of what we have found succeeds in China when working with a range of major global clients across multiple sectors:

What lessons can we draw from this and what advice do we give to clients? China is potentially a highly lucrative market which could redefine the future direction of you company if you get it right.  However, China needs time, patience and cashflow – the sales cycle in China can be long and you need stamina, management bandwidth, local knowledge and cash to achieve lasting success.

If you’d like to go into any of these issues in more depth please get in touch, keith@globalbusinessculture.com

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