I often find myself working with teams who have been tasked to roll out a global strategy across complex international organisations. Everybody knows that such roll-outs are difficult for a number of reasons:
However, one area which is often overlooked in the roll-out phase and that is the impact that culturally differing views of the world might have on this whole process. Monday found me working with the Portfolio Solutions leadership team of one of the world’s largest insurance companies who have the responsibility of pushing through a new approach into the market – an approach which will have far-reaching impacts on both brokers and underwriters.
I was asked by the Global Director of Portfolio Solutions to work with the extended team to explore how cultural differences need to be factored into the global roll-out. (Interestingly the Global Director had met me at an earlier cultural awareness training programme in the UK which I had run for different major insurance company ten years previously. I’m always so pleased when people say they have remembered the lessons learned – even ten years on!)
We looked at whole series of cultural issues but the core conclusion was this:
Fortunatly I was able to point the group to our website https://www.worldbusinessculture.com/ which is a wealth of country-specific cultural knowledge.