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What does a good cultural awareness training course look like?

Since Global Business Culture started delivering cultural awareness training courses to major global corporations about twenty years ago, we have witnessed a proliferation of people coming into the market to offer similar products.  This is great as it means clients have more choice in terms of training providers they can work with but at the same time it presents clients with the perennial problem that accompanies choice – who to choose?

I thought it might be helpful to outline what twenty-years of experience in the industry has told me with regards to what a good cultural awareness training course should look like:

This is obviously not an exhaustive list but looking back at the key points it leads me to one conclusion –  that the training deliverer needs to have real, in-depth knowledge of not only cultural issues but also a wealth of commercial experience. You can’t talk about this stuff unless you’ve been there and done it. You need to have walked the talk.

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