Published March 22, 2023
Published March 22, 2023
In 2021, bilateral trade between the U.S. and Brazil reached a new record of US$ 70.5 billion.
The USA is the largest source of foreign direct investment for Brazil with more than R$ 639 billion (US$ 125 billion) in 2020. In addition, Brazilian companies continue to expand their presence in the U.S. market, either through purchasing U.S. companies or establishing their own businesses across a range of sectors including agriculture, food processing, and finance.
The U.S.-Brazil Energy Forum coordinates bilateral cooperation on energy security and technical exchanges and promotes private sector bilateral investment, such as in renewable and nuclear energy.
Brazil has a strong foundation in outsourcing, with 40.9% of its software services dedicated to outsourcing.
Brazilian developers and companies have extensive experience working with U.S. companies and advancing IT relationships abroad.
65% of Fortune 500 companies are located in Brazil, including IBM, Uber, Amazon, Google, Oracle, Microsoft, Meta, Dell.
Brazil has over 500,000 professionals participating in offshore software development.
Brazil is the leading software outsourcing destination in LATAM with over $10 billion in revenue.
Brazil is located in the GMT-3 and GMT-4 time zones. GMT-4 is the same time zone as EST in the U.S., which means Brazilian developers could have up to 8 hours of overlap with New York based companies. These matching hours are extremely helpful for responsive and collaborative development.
Brazil is also a top choice for achieving excellent outcomes from agile processes. Given the proximity in time zones, work culture and overall communication, Brazilian developers can undergo development without any major hurdles. Scheduling stand-up meetings and iterating products is a straightforward process with Brazilian software engineers.
Brazil has some of the most attractive software engineer salaries in Latin America. Though the country has highly skilled talent, the average salary for developers tends to be quite affordable, especially when compared to the U.S. and Europe. While the average developer earns just under $40,000 a year in Brazil, the lowest paid software developers in U.S. earn $82,430
Brazilian developers are some of the most skilled worldwide. Brazil scored well in TopCoder challengers, earning 13th place worldwide.
Brazil has good cultural compatibility with U.S. companies, traditionally scoring “very good” on Gartner’s index. Because of its proximity to the U.S. and its global outlook in general, Brazil has a similar innovative mindset. To help matters, Brazilians also share certain cultural icons with the U.S. as far as music and movie industry are concerned.
The Americans on the other hand are very task-oriented. They sacrifice their social relations for the sake of achieving a work-related goal. They avoid making idle conversations in meetings and instead focus the entire time talking about the business matter and nothing else.
Americans also value preciseness and they hate it when someone beats around the bush for politeness’ sake. They value a person who is straight to the point than one who wastes time on many words. They value clarity and do not care whether it comes out rudely or not. Failure to be clear and precise could be perceived as impoliteness and dishonesty. Honesty is the best policy in the U.S. Americans value honest people and therefore hate bribes, kickbacks, and other illegal payoffs. It is indeed easier in the U.S. to get ahead playing by the rules than by breaking them. In the American world, logic rules over emotion.
Women are equal partners in the American business world. It is therefore respectable to treat the female partners with equal dignity as the male partners. While engaging in conversations with Americans, topics such as religion and politics should be avoided as they are sensitive topics. Americans enjoy topics such as wealth, sports, current events, business and market trends, and entertainment. These are safe topics that any foreigner can talk about with an American colleague comfortably.
This can be source of misunderstanding between people from these two countries.
Americans value time and punctuality as a necessity to survive in the American business world. In fact, not arriving at the scheduled time could force an American counterpart to cancel the meeting altogether.
On the other hand, Brazilians are relaxed with time. They argue that arriving a few minutes later than the scheduled time would provide the host with ample time to prepare adequately for the meeting.
The Americans also conduct their meetings within the scheduled duration of time; if the meeting was to last one hour, it will last exactly one hour and not a minute earlier or later. On the other hand, the Brazilians are relaxed with the pace at which they conduct their business meetings. Due to their lack of sense of time, negotiations among Brazilians take longer than initially planned for.
A Brazil or USA cultural awareness training can have a massively positive impact on your business performance if done well. The skill of delivering a good programme is in being able to relate the generic Brazil and USA cultural points to the strategic and tactical objectives of the business.
If you are looking to improve your cultural understanding of Brazil or USA and improve your effectiveness as a result, please contact us for an initial discussion