India Cultural Awareness Training
Cultural awareness training for global teams working with Indian colleagues, subsidiaries, supply chains, and markets, for effective collaboration and business success.
Training for cultural awareness and business culture in India.
India is the world’s fastest-growing major economy, with an ever-growing tech and services sector. With a median age of under 30 years, India’s young, well-educated population is driving innovation and cementing the country’s position as a global services powerhouse. However, to succeed in India, external organizations and personnel must understand the unique Indian business landscape and culture. Deeply rooted in tradition, influenced by hierarchy, flexibility, and a relationship-first approach to business, India can come across as complex and challenging.
Understanding Indian business culture and creating a culturally sensitive strategy and plan to achieve your objectives can be the decisive factor. Whether you are assessing India as a future market, already managing teams there, or navigating complex integration challenges, our focused programs can help you build the right awareness, knowledge, and strategic plan to succeed in this unique business culture.
Strategic India Cultural Competency Training
Our practically-focused India cultural awareness training programs are designed to help India-facing colleagues understand the key drivers and expectations of the people they meet from India. The courses delve into key Indian business concepts and apply them to real-world issues, providing immediate practical application in a complex business environment.
Global Business Culture has over thirty years of experience working on India offshoring projects – helping clients improve the interface between India and their home teams. We work in both the West and India, and have a unique understanding of the cultural dynamics and nuances inherent in such relationships.
We bring this expertise to life in our new book, Working with Teams in India, which gives practical strategies and the latest insights on working with today’s highly skilled, ambitious, and globally connected Indian workforce.
Who would benefit from cultural awareness training?
Our clients tend to fall into several categories, driven by varying interests and relationships with India.
Clients with Global Capability Centres (GCCs) in India
India is home to one of the largest concentrations of Global Capability Centres (GCCs) in the world, employing millions of highly skilled professionals across technology, finance, healthcare, and engineering. Many global companies rely on their India GCCs not just for cost efficiency but as strategic hubs driving innovation and growth. Our GCC-focused programs help global teams work effectively with their India-based colleagues, building trust, improving collaboration, and unlocking the full potential of these critical operations.
Clients with subsidiaries in India
More and more companies are opening subsidiaries in India whose focus is solely on developing and exploiting the rapidly developing internal Indian market for goods and services. Clients work across sectors as diverse as tech, financial services, consumer goods, and health care. India has consumer demand across nearly every sector imaginable.
Clients looking to develop India as a market for their goods or services
Unfortunately, we have seen several organizations enter the Indian market and then crash and burn quite quickly. They have entered India with little to no understanding of the cultural complexities of that vast country and have often tried ‘pick and pack’ approaches, which have worked in other international markets. India is different – think of it more as a continent than a country.
Our training programs
To help global clients navigate Indian culture, we have developed several practical and effective cultural awareness training options.
India Cultural Awareness
Book Country-Specific Cultural Awareness Training
If you would like to explore how cultural insights could strengthen your Indian business relationships and operations, please get in touch for an initial discussion.
Other country-specific cultural awareness training
We deliver cultural training programs in many key countries. If the one you’re looking for is not listed, please get in touch
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Build Cultural Competence
Learn from cultural awareness specialists who understand the business impact of cultural differences. Let’s discuss your specific cultural challenges and find the right solution.