Gulf Cultural Awareness Training

Many of our clients have approached us for support before opening new offices in the Gulf. They are seeking our guidance and assistance on how to better understand and overcome the cultural challenges they may encounter in the region. Other clients come to us after having opened operations in the region without the requisite cultural knowledge and ask us to help with remedial action.

Initiatives like Saudi Vision 2030 open up multiple collaboration possibilities across multiple sectors and disciplines. Local authorities and companies are actively seeking to cooperate with potential overseas partners, seeing these partnerships as a vital element in advancing their economies. However, understanding local market conditions and having the cultural fluency to know what ‘good’ looks like when partnering with a local entity are the keys to success in the region. It is all too easy to make hasty, poor decisions based on insufficient knowledge – we aim to help clients make the right choices.

The changing economic landscape of the region, coupled with a willingness to reach out to foreign experts, presents a world of opportunity in the consultancy sector. However, building a local reputation and meeting and impressing the right people can be extremely complicated and time-consuming. Relationships need to be built, which takes time and investment, and the relationships that are built need to be with the right people. Global Business Culture has advised several significant consultancy-type organizations during their Gulf entry and expansion processes.