Germany Cultural Insights, Training and Learning

Training and Consulting for Working with Germany

Digital Learning: Culture Hub Germany

• Clients who have been acquired by a German parent company

  The companies that a German parent company has acquired usually want to develop a greater understanding of the key business drivers of their contacts back at their new Headquarters in Germany. They want to be able to persuade and influence senior leaders in their parent company in a manner that allows them to continue developing their business in the way they believe is best for the business in their home market, rather than being guided by people they think might not fully understand their objectives.

• Clients with supply chain interests in Germany

  As a manufacturing hub, many businesses rely heavily on supply chains that are located in Germany. The relationship with these supply chain contacts in Germany, therefore, becomes vital for their operational efficiencies, and people realize that a good understanding of the German approach to business can help them improve their overall business effectiveness.

• Clients with subsidiaries in Germany

  Many of our clients have long-standing German subsidiaries and want to ensure that they are operating with maximum effectiveness in their dealings with German colleagues. A deeper understanding of German business culture is a crucial step in this process.

• Clients looking to develop Germany as a market for their goods or services

  Germany is a vast market with a highly educated and affluent consumer base. Therefore, Germany is obviously an attractive market for foreign investors. Any successful market entry strategy in relation to Germany should begin with acquiring a thorough understanding of the cultural drivers and expectations of German clients, colleagues, and other key stakeholders.