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Cultural awareness training for global teams working with Brazilian colleagues, subsidiaries, supply chains, and markets, for effective collaboration and business success.
Brazil is South America’s largest and most powerful economy, with a thriving domestic consumer base and vibrant import and export markets. Brazil is one of the world giants in mining, agriculture, and manufacturing (petroleum processing, automotive, cement, iron and steel production, chemical production, and aerospace). Brazil has a distinct business culture that underpins the way things are done in a work-related environment, which needs to be thoroughly understood to ensure effective collaboration.
This Brazil cultural awareness training program is designed to ensure that Brazil-facing employees at all levels understand the drivers and expectations of their counterparts in Brazil. The course explores key Brazilian business concepts and approaches to business situations, linking them to practical, day-to-day issues that people are likely to face.
Global Business Culture runs Brazil cultural awareness training courses on a regular basis, and, in our experience, clients tend to have a variety of business interests in Brazil, which roughly fall into the following categories:
Companies that a Brazilian parent company has acquired typically want to develop a deeper understanding of the key business drivers of their contacts back at their new Headquarters in Brazil. They want to be able to persuade and influence senior leaders in their parent company in a manner that allows them to continue developing their business in the way they believe is best for the business in their home market, rather than being guided by people they think might not fully understand their objectives.
Many of our clients have long-standing Brazilian subsidiaries and want to ensure that they are operating with maximum effectiveness in their dealings with Brazilian colleagues. A better understanding of Brazilian business culture is an essential step in this process.
As a manufacturing, mining, and agricultural hub, many businesses rely heavily on supply chains located in Brazil. The relationship with these supply chain contacts in Brazil, therefore, becomes vital for their operational efficiencies, and people realise that a good understanding of the Brazilian approach to business can help them improve their overall business effectiveness.
Brazil is a vast market with a huge consumer base. Therefore, Brazil is obviously an attractive market for foreign investors. Any successful market entry strategy in relation to Brazil should begin with acquiring a thorough understanding of the cultural drivers and expectations of Brazilian clients, colleagues, and other key stakeholders.
To help global clients navigate Brazilian culture, we have developed several practical and effective cultural awareness training options.
If you would like to explore how cultural insights could strengthen your Brazilian business relationships and operations, please get in touch for an initial discussion.
We deliver cultural training programs in many key countries. If the one you’re looking for is not listed, please get in touch
Learn from cultural awareness specialists who understand the business impact of cultural differences. Let’s discuss your specific cultural challenges and find the right solution.
