USA Cultural Awareness Training
Cultural awareness training for global teams working with US colleagues, subsidiaries, supply chains, and markets, for effective collaboration and business success.
Training for cultural awareness and business culture in the USA
The USA is the world’s largest and most powerful economy. It continues to dominate the global business landscape and is a market that cannot be ignored. Many of our clients have a deep-seated interest in the US, and the ability to collaborate effectively in the country with colleagues, clients, and other stakeholders is business-critical.
Strategic US cultural competency training
Our USA cultural awareness training programs are designed to ensure that US-facing employees at all levels understand the drivers and expectations of their counterparts in the States. They explore key US business concepts and approaches to business situations, linking them to the practical, day-to-day issues they are likely to face.
Who would benefit from cultural awareness training?
Global Business Culture runs USA cultural awareness training courses regularly, and, in our experience, clients tend to have a variety of business interests in the States, which roughly fall into the following categories:
Clients who have been acquired by a US parent company
The companies that a US parent company has acquired typically want to develop a deeper understanding of the key business drivers of their contacts back at their new headquarters in the USA. They feel they need to be able to persuade and influence their parent company in a manner that allows them to continue to develop their business in the way they believe is best for the business – they don’t want to be guided by people they feel might not fully understand their market.
Clients with supply chain interests in the USA
Many businesses rely heavily on supply chains that are embedded in the USA. The relationship in the US with these supply chain contacts, therefore, becomes critical for their business, and people realise that a good understanding of the US business mindset can help them improve communication, interpersonal relations, and process efficiencies.
Clients with subsidiaries in the USA
Many UK and European clients have long-standing US subsidiaries, and they believe they need to understand the mindset of their local US colleagues to help them effectively adopt common corporate culture and values. Getting buy-in to projects and new processes is not always easy, and a greater awareness of the local ‘hot buttons’ can be enormously helpful.
Clients looking to develop the USA as a market for their goods or services
The potential of the US market is almost limitless, but the US is a well-developed and highly sophisticated business environment. Succeeding in the USA as a foreign entrant into the market is never easy, and numerous high-profile failures have occurred. To succeed in the USA, you must understand the local environment and the US approach to business.
Our training programs
To help global clients navigate USA culture, we have developed several practical and effective cultural awareness training options.
USA Cultural Awareness
Book Country-Specific Cultural Awareness Training
If you would like to explore how cultural insights could strengthen your American business relationships and operations, please get in touch for an initial discussion.
Other country-specific cultural awareness training
We deliver cultural training programs in many key countries. If the one you’re looking for is not listed, please get in touch
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Build Cultural Competence
Learn from cultural awareness specialists who understand the business impact of cultural differences. Let’s discuss your specific cultural challenges and find the right solution.