The client
A fast-growing life sciences organization with more than 1,300 employees across the US, Europe, and Asia. Through rapid expansion and acquisitions, the company’s workforce had become increasingly diverse, with employees collaborating daily across multiple time zones and cultural backgrounds.
The challenge
As the organization scaled internationally, leaders identified a pressing challenge: employees often lacked awareness of how their behaviors and communication styles might be perceived across cultures. This created potential friction in areas such as leadership, feedback, conflict resolution, and teamwork. To maximize collaboration and deliver seamless client service globally, the company required a scalable solution to develop cultural competence across its entire workforce.
Why Global Business Culture?
The organization partnered with Global Business Culture (GBC) for its deep expertise in cultural competence development. With over 30 years of experience helping global companies navigate cross-cultural challenges, GBC was chosen to design and implement a customized e-learning program tailored to the company’s needs.
What we did
GBC created a Cultural Awareness E-Learning program, delivered in three phases:
- Analysis & Design – Stakeholder interviews and surveys shaped the curriculum, ensuring alignment with organizational priorities.
- Implementation – Development of engaging e-learning modules with real-world case studies, interactive tools, and assessments; SCORM-compliant for seamless LMS integration.
- Testing & Handover – Rigorous technical and user acceptance testing ensured smooth delivery and long-term usability.
The program included pre- and post-assessments to track progress and measure learning outcomes, while also being fully customized to reflect the organization’s brand and context.
The results
The e-learning program provided employees with:
- Increased awareness of cultural differences and their impact on daily business interactions
- Practical tools to adapt behaviors and build more inclusive, collaborative teams
- A consistent, scalable cultural competence framework accessible worldwide
- Long-term reinforcement of cultural awareness to support client engagement and organizational growth
