Brazil Cultural Insights, Training and Learning

Training and Consulting for Working with Brazil

Digital Learning: Culture Hub Brazil

• Clients who have been acquired by a Brazilian parent company

  Companies that a Brazilian parent company has acquired typically want to develop a deeper understanding of the key business drivers of their contacts back at their new Headquarters in Brazil. They want to be able to persuade and influence senior leaders in their parent company in a manner that allows them to continue developing their business in the way they believe is best for the business in their home market, rather than being guided by people they think might not fully understand their objectives.

• Clients with subsidiaries in Brazil

  Many of our clients have long-standing Brazilian subsidiaries and want to ensure that they are operating with maximum effectiveness in their dealings with Brazilian colleagues. A better understanding of Brazilian business culture is an essential step in this process.

• Clients with supply chain interests in Brazil

  As a manufacturing, mining, and agricultural hub, many businesses rely heavily on supply chains located in Brazil. The relationship with these supply chain contacts in Brazil, therefore, becomes vital for their operational efficiencies, and people realise that a good understanding of the Brazilian approach to business can help them improve their overall business effectiveness.

• Clients looking to develop Brazil as a market for their goods or services

  Brazil is a vast market with a huge consumer base. Therefore, Brazil is obviously an attractive market for foreign investors. Any successful market entry strategy in relation to Brazil should begin with acquiring a thorough understanding of the cultural drivers and expectations of Brazilian clients, colleagues, and other key stakeholders.