Global Business Culture marks 30 years with a new brand & website—reimagining cross-cultural expertise for the future. Discover our enhanced services & case studies.

Our services
Cross-border capabilities to work seamlessly across barriers of culture, language, geography and time-zones.


Cultural awareness training
Targeted cultural awareness training to improve levels of cultural fluency, ultimately increasing profitability.
Many factors impact effective and efficient international working, but one of the major factors contributing to cross-border inefficiencies is the unexpected appearance of unknown cultural differences, which can slow everything down.
Our specialised training tackles the core cultural dynamics that directly impact your business performance. Our trainers bring business experience to every session, ensuring practical solutions that address the real challenges your teams experience in their work.


Country-specific training
It is not enough to realize that you need to be adaptive when working with contacts in other countries; you also need to know how to adapt, and this is where country-specific cultural awareness training becomes essential.
We have run thousands of country-specific training programs for corporate clients all over the world, which all have one central aim – to help people interact more effectively with the target country and therefore improve business outcomes.
We achieve this aim by ensuring that all of our country-specific training programs are intensely practical and structured to cover the areas of critical importance for each client.


Digital training
Our digital training programs follow our core philosophy, which is to deliver business-oriented learning. We use real-world scenarios to embed learning and incorporate video case studies to provide an immersive and engaging experience. Choose from our Global Cultural Awareness Program, Country-Specific Business Culture Programs or Customised e-Learning Programs.
- Designed by our global cultural experts team with decades of business and corporate experience.
- The ideal training solution for globally distributed teams
- Scenario-based assessment to measure real learning and impact.


Global leadership training
How do you ensure your leaders can be effective anywhere in the world? As teams become more global and dispersed, leaders find themselves managing teams across continents without an in-depth understanding of what motivates people in different cultures.
Without understanding these cultural expectations, even the most well-meaning managers end up frustrating their teams instead of inspiring them. We help global leaders understand how to cultivate a unified team culture in a culturally complex business world


Train-the-trainer
Most companies need culturally competent workforces but lack the specialized expertise to build effective cultural awareness programs internally. They have no choice but to turn to external partners to up-skill their teams, which can be expensive at scale.
If an organisation decides to train internally, we prepare trainers in our train-the-trainer programs. These customized programs are designed according to the needs of the organization.


GCC Solutions
Global Business Culture helps multinationals strengthen Global Capability Centers in India and worldwide.
We align HQ and GCC teams, reduce attrition, and build cross-cultural leadership through tailored workshops, eLearning and advisory support grounded in 20+ years of global expertise.
Trusted By
Why do clients choose Global Business Culture?
We’re specialists, not generalists. Since 1995, we’ve focused exclusively on cultural awareness training, delivering over 10,000 sessions across 120+ nationalities. Unlike broad-service providers who offer cultural training as an add-on, our singular focus allows us to tackle the deeper cultural dynamics that directly impact business performance.
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