30 years of cultural expertise, reimagined for the future
Today marks a significant milestone for Global Business Culture. After three decades of supporting organizations in navigating the complexities of cross-cultural business, we’re proud to unveil our refreshed brand identity and a completely redesigned website.
Why now?
2025 is our 30th anniversary year. Since 1995, we’ve been delivering practical, outcome-focused cultural awareness training to some of the world’s leading companies. We’ve grown, evolved, and expanded our expertise across continents… but our visual identity hadn’t kept pace with who we’ve become.
This refresh is about representing the truly global, forward-thinking consultancy we are today, whilst honouring the depth of experience and business acumen we’ve built over three decades.
What’s new?
Our new logo features converging arrows forming a circle. This is a visual representation of different cultures coming together. It’s clean, modern, and global. The forward-pointing arrow in the ‘G’ of Global signals our focus on the future of cross-cultural business.
Our new website has been completely restructured with visitors in mind. We’ve listened to what clients and prospects have been searching for, and we’ve delivered:
- More comprehensive case studies showcasing real business outcomes
- Clearer information about our services and approach
- Improved navigation and user experience
- A modern design that reflects our deep expertise
The content is sharper, more accessible, and more useful. Whether you’re an HR professional researching cultural training options or a C-suite executive evaluating consultancy partners, you’ll find what you need.
Looking ahead
Our founder and CEO, Keith Warburton, said: “Over 30 years, we’ve remained committed to helping businesses achieve tangible results through cultural understanding. This rebrand represents the next chapter.
It’s a clearer, stronger expression of who we are and the value we bring. We’re excited to continue serving our clients with the same rigour and practical focus they’ve come to expect, now with a brand that matches our global reach and modern approach.”
Thank you
A project of this scale doesn’t happen without collaboration. We’d like to thank:
- Damteq, our agency partner, for bringing our vision to life with exceptional design and technical expertise
- The entire Global Business Culture team, whose insights, feedback, and writing contributions shaped every aspect of this refresh
- Our many clients and associates who gave us their feedback and insights to help shape the project
- Beth Carter of Lemon Squeezy Marketing, for coordinating the project, writing and editing content, developing our case studies, and ensuring every detail aligned with our values
Welcome to the new Global Business Culture.
