Beth Carter

Global Marketing Manager • Based in the UK

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With a background in Public Relations and over 15 years of experience working with global corporate clients, Beth is responsible for Global Business Culture’s marketing strategy and delivery. 

Beth’s goal is to establish Global Business Culture as the go-to provider of cultural training for multinational corporations and increase market penetration in key regions and industries. This involves leveraging successes and building the infrastructure required to position the company where it belongs as a market leader.

I have learned so much about cultural fluency in this role and I am discovering new insights from the team all the time. There is a huge wealth of valuable information, resources and stories within Global Business Culture that I feel excited to share with clients and prospects via their marketing activities.

— Beth

Areas of expertise include:

  • Digital marketing strategy
  • Email marketing
  • Copywriting and content creation
  • Social media management
  • LinkedIn and Meta advertising
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