Video Masterclass – Video Two

The Impact of Cultural Differences on Day-to-Day Business Areas



In this second video exploring the impact cultural differences have when people work cross-border, Global Business Culture CEO, Keith Warburton examines the effects cultural differences have on things like relationship building, the way we approach meetings, our management approach, attitude to corporate structure and decision-making process. He also looks at what regions that put business before relationships can learn from those areas that place relationships ahead of business.

“If we, who come from the business before relationships side of the world, wish to be successful in those areas of future economic growth, in which people put relationships, I would have thought that one of the keys to success in those regions will be our ability to form and maintain good quality long-term relationships.”- Keith Warburton, CEO of Global Business Culture.