Video Masterclass – Video Three

Communication Issues:

Different Communication Styles & the use of English as the Common Language



During the third instalment of this video series on the impacts cultural differences have on working cross-border, Global Business Culture CEO, Keith Warburton compares and contrasts being truthful and direct vs diplomacy, being reserved vs being emotional in approach, seriousness vs humour and self-promotion vs self-deprecation.

“Lots of people assume that any of the cross-border problems we encounter are a direct result of the fact that we all speak different languages…this is only part of the issue. It’s not just that fact that we all speak different languages, it’s also the fact that different cultures use language differently.” – Keith Warburton, CEO of Global Business Culture.