Video Masterclass – Video One

Introduction to Global Cultural Awareness Impact on Working Cross-Border



In this initial video, Global Business Culture CEO, Keith Warburton, explores the ways in which cultural differences can impact and the depth to which they impact when we work cross-border, whilst discussing how and why it is that people from different parts of the world look at different business situations from different angles.

“Very rarely do problems that arise as a result of cultural differences arise as a result of maliciousness. Any problems that arise, arise out of a lack of knowledge or lack of awareness” – Keith Warburton, CEO of Global Business Culture.