Germany Cultural Awareness Training
Cultural awareness training for global teams working with German colleagues, subsidiaries, supply chains, and markets, for effective collaboration and business success.
Germany Cultural Awareness Training
Germany is Europe’s largest and most powerful economy, with a thriving domestic consumer base and a vibrant export market. German companies often lead the world in innovation and design, particularly in fields such as advanced manufacturing, the automotive industry, and chemicals. Many of our clients have a deep-seated interest in Germany and require effective collaboration with colleagues, clients, and other stakeholders in that country. Germany has a distinct business culture that underpins the way things are done in a work-related environment, which needs to be thoroughly understood to ensure effective collaboration.
Strategic Germany Cultural Competency Training
Our German cultural awareness training programs are designed to ensure that German-facing employees at all levels understand the drivers and expectations of their counterparts in the country. They explore key German business concepts and approaches to business situations, linking them to the practical, day-to-day issues they are likely to face.
Who would benefit from cultural awareness training?
Global Business Culture runs German cultural awareness training courses on a regular basis, and clients tend to have a variety of business interests in Germany, which can be broadly categorized as follows.
Clients who have been acquired by a German parent company
The companies that a German parent company has acquired usually want to develop a greater understanding of the key business drivers of their contacts back at their new Headquarters in Germany. They want to be able to persuade and influence senior leaders in their parent company in a manner that allows them to continue developing their business in the way they believe is best for the business in their home market, rather than being guided by people they think might not fully understand their objectives.
Clients with supply chain interests in Germany
As a manufacturing hub, many businesses rely heavily on supply chains that are located in Germany. The relationship with these supply chain contacts in Germany, therefore, becomes vital for their operational efficiencies, and people realize that a good understanding of the German approach to business can help them improve their overall business effectiveness.
Clients with subsidiaries in Germany
Many of our clients have long-standing German subsidiaries and want to ensure that they are operating with maximum effectiveness in their dealings with German colleagues. A deeper understanding of German business culture is a crucial step in this process.
Clients looking to develop Germany as a market for their goods or services
Germany is a vast market with a highly educated and affluent consumer base. Therefore, Germany is obviously an attractive market for foreign investors. Any successful market entry strategy in relation to Germany should begin with acquiring a thorough understanding of the cultural drivers and expectations of German clients, colleagues, and other key stakeholders.
Our training programs
To help our clients succeed in Germany, we have developed several practical and effective German cultural awareness programs.
Germany Cultural Awareness
Book Country-Specific Cultural Awareness Training
If you would like to explore how cultural insights could strengthen your German business relationships and operations, please get in touch for an initial discussion.
Other country-specific cultural awareness training
We deliver cultural training programs in many key countries. If the one you’re looking for is not listed, please get in touch
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Build Cultural Competence
Learn from cultural awareness specialists who understand the business impact of cultural differences. Let’s discuss your specific cultural challenges and find the right solution.