China Cultural Awareness Training
Cultural awareness training for global teams working with China colleagues, subsidiaries, supply chains, and markets for effective collaboration and business success.

Training for cultural awareness and business culture in China.
As China’s economy has expanded significantly over the past few decades, interest in doing business with the country has increased substantially. People recognize that successful business relations with China require an understanding of the unique business cultural landscape, which has been shaped over millennia and evolved into its current blend of traditional thinking fused with modern processes and approaches.

Strategic China Cultural Competency Training
Global Business Culture runs China cultural awareness training programs for clients from a wide range of sectors who have varying business interests in China but who all share a need for greater understanding and cultural dexterity. We run these courses at all levels within client organizations and in multiple global locations.
Who would benefit from cultural awareness training?
Our clients tend to fall into several categories, driven by varying interests and relationships with China.
Clients who have been acquired by a Chinese parent company
We find that companies acquired by a Chinese parent company want to develop a greater understanding of the key business drivers of their contacts back at the new headquarters. They want to persuade and influence their parent company to allow them to continue developing their business in the way they believe is best for the business – they don’t want to be guided by people they feel might not fully understand their market.
Clients with supply chain interests in China
Increasingly, businesses rely heavily on supply chains that are deeply embedded in China. The China relationship, therefore, becomes critical for their operational effectiveness, and people realize that a good understanding of the Chinese approach to business can reap immediate rewards in terms of helping improve communication and interpersonal relations.
Clients with subsidiaries in China
There is an active war for talent taking place in China, and this situation is unlikely to improve quickly, given China’s ageing population demographics. Many good potential Chinese candidates are opting to work for local Chinese companies and turning their backs on opportunities with foreign capital companies. Therefore, understanding your current Chinese colleagues and having the cultural fluency to recruit well in China becomes increasingly important. Recruitment and retention are vital in the China context.
Clients looking to develop China as a market for their goods or services
The potential of the Chinese market is almost limitless. Make it big in China and it could be a game-changer for your organization. But China is hard – someone once said: ‘In China, everything is possible; but nothing is easy.’ To succeed in China, you must understand the local environment and the Chinese approach to business. Going to China without doing your cultural homework could prove very costly.
Our training programs
In order to help our clients, navigate the complex cultural landscape we have developed a number of practical and effective China cultural awareness training programs.
Other country-specific cultural awareness training
We deliver cultural training programs in many key countries. If the one you’re looking for is not listed, please get in touch














