Published March 4, 2018
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Published March 4, 2018
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In an earlier blog I discussed some of the findings of a recent Boston Consulting Group report which highlighted the fact that many companies face a huge capability gap when it comes to implementing global strategy. The strategy may be fine but if individuals within the organisation lack the global mindset to enable them to implement the strategy successfully, then things can go badly wrong.
Many of the problems associated with the corporate globalisation process are caused by a lack of global cultural fluency which leads people to take the same approach to everything, every time, everywhere. In the multi-faceted, complex global world we all work in this simplistic approach just doesn’t work. Maybe it did twenty years ago when the big global players ruled the roost but the world is a more level playing field these days and a colonial approach is quickly rebuffed just about everywhere.
So what should organisations and individuals within those organisations do?
I think that what I am really saying here is that knowledge is the key. People in your organisation (and not just a handful at the top or in the ‘international function’) need to be more aware of the impact that international culture has on every facet of business, they need to be given the specific knowledge necessary to navigate a complex global environment and then they need to figure out how to apply that knowledge and awareness to the benefit of the business.
One thing I do know is that this process never happens by osmosis. It needs careful planning and targeted interventions.
If you would like to find out how Global Business Culture can help you on this journey, contact me at keith@globalbusinessculture.com
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