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Why invest in Cultural Awareness Training?

At Global Business Culture, we have spent twenty years developing and delivering cultural awareness training courses all over the world.

We have worked with some of the most prestigious of global companies, helping them improve levels of cultural fluency within their organisations.  So why do these organisations decide to invest significant budget and time on cultural awareness training when there are so many competing pressures on learning & development priorities?

Cultural awareness training should be a key L&D focus for any organisation which works cross-border.  This type of training increasingly becomes a ‘need to have’ rather than a ‘nice to have’.
Obviously, there is no single answer to why our clients invest in what we do but a few key reasons are as follows:


If you would like to find out how we can help you at Global Business Culture, please contact us.

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